Custom Software Development in Pune — Built to Scale, Not Just Ship
Our tech team led by Adarsh Kumar (ex-Cisco, Wipro) builds web applications, SaaS platforms, and ecommerce systems that are engineered for performance, not just assembled with templates. We build software that your marketing can actually run on.
Why Most Custom Software Projects Fail
Developers who don't understand business outcomes
A feature-perfect product that doesn't convert, can't be tracked, or loads slowly is a failed product. Our engineers understand marketing, conversion, and performance from day one — not as an afterthought.
Freelancer code that can't scale
Cheap freelancers deliver working code for MVP. When you need to onboard 1,000 users or integrate a third party payment gateway, that code breaks. We architect for scale from the start.
You can't market what you can't measure
Analytics integration, conversion tracking, SEO architecture, and page speed are treated as core requirements in every build — not optional add-ons requested at the end.
What We Build
SaaS Web Applications
Multi-tenant platforms, subscription billing (Razorpay/Stripe), user authentication, onboarding flows, and admin dashboards. Built in Next.js, Node.js, or your preferred stack.
Ecommerce Platforms
Custom Shopify theme development, WooCommerce builds, and headless ecommerce for brands needing performance beyond templates. Full product catalogue, payment, and shipping integration.
Marketing Landing Pages & Conversion Systems
High-speed, SEO optimised landing pages built to convert. A/B test-ready architecture so your marketing team can iterate without engineering bottlenecks.
Internal Tools & Dashboards
Custom CRMs, inventory management systems, reporting dashboards, and internal workflow tools that replace expensive off-the-shelf software.
API Integrations & Automation
Connect your marketing stack: CRM + email + WhatsApp + ads + analytics. Automate lead routing, customer notifications, and data pipelines.
Ongoing Maintenance & Growth Engineering
Monthly retainer for feature additions, performance optimisation, security updates, and technical SEO improvements. Your tech never stagnates.
How We Ship Your Software
Discovery & Architecture
Scope requirements, define technical architecture, choose the stack, and produce a wireframe and project plan. No surprises mid-build.
Sprint-Based Development
Two-week sprint cycles with working demos after every sprint. You see progress, give feedback, and control direction throughout.
QA, Performance & Launch
Full QA testing, Lighthouse performance audit, security review, and SEO ready deployment. We don't ship slow software.
Post-Launch & Iteration
Ongoing support, feature additions, and performance monitoring. We stay accountable for the product's technical health after go live.
Results We've Delivered
Who This Is For
Startups Needing an MVP
You have a validated idea and need to build fast without accumulating technical debt. We architect clean, scalable code from day one so you're not rebuilding in 18 months.
Businesses Replacing Off-the-Shelf Tools
Your team is paying for 6 SaaS tools that half-work together. A custom internal tool built once costs less over 3 years and does exactly what your workflow needs.
Brands Who Want Marketing + Tech Under One Roof
AdPixel's unique advantage is that your software is built by the same team that runs your marketing. Your site speed, tracking, SEO architecture, and CRO are all optimised by people who care about conversions — not just uptime.
Frequently Asked Questions
What tech stack do you build with?
Our primary stack is Next.js (React) for frontend, Node.js / Python for backend, PostgreSQL or MongoDB for databases, and Vercel or AWS for deployment. We work in other stacks (Laravel, Vue, Django) if you have existing infrastructure.
How long does a custom software project take?
A well-scoped MVP takes 6–10 weeks. A full SaaS platform with billing, auth, and admin dashboard takes 10–16 weeks. We've optimised for speed without cutting corners — but we don't promise timelines we can't keep.
Do you handle design as well as development?
Yes. Our team handles UI/UX design, prototyping, and development as an integrated service. We don't outsource design to a freelancer and hope it integrates cleanly — it's all in house.
Can you work with our existing codebase?
Yes. We do code audits, refactoring, and feature additions on existing projects. We'll be honest in the discovery phase if the existing code is too problematic to build on — and tell you why rather than just billing hours.
What does custom software development cost?
Project-based builds typically start at ₹2,50,000 for a marketing site or landing page system, ₹5,00,000–₹15,00,000 for SaaS MVP builds, and ₹15,00,000+ for full-scale platforms. Monthly maintenance retainers from ₹20,000/month. Book a discovery call for a fixed price scoped proposal.
Secure Your Advantage.
Competitors move fast. So do we. Fill the form, and we will call you within 12 hours.
54 Facets, 203, Shinde Vasti, Marunji, Hinjawadi, Pune, Maharashtra 411057